The new Intersnack corporate website for the UK is now online. Our brief was to create a content managed site that sat within the tight parameters of the Group’s brand guidelines. The site uses or own SRC:Net CMS and includes bespoke bolt on elements that are exclusive to the project. Intersnack are one of the UK’s biggest producers of quality snack products and owner of the Pom-Bear, Penn State, Imperial and Percy Dalton brands.
Effective search engine optimisation can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimisation includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type.
“White hat” search engine optimisation aims to improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimisation can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.
The opposite of “white hat” SEO is something called “black hat webspam”. In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. There are various methods from keyword stuffing to link schemes that attempt to propel sites higher in rankings.
The follow is Google’s comments regarding the algorithm updates:
In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
It is difficult to see what effects this will have at this early stage and if the rankings of websites using white hat methods will be effected.
iPads, tables, iPhones and Kindles allow us to carry our favorite reading material with us wherever we go. However, the portability of these devices depends on their sizes.
eRoll - is a rollable screen display on which you can read e-documents much like on tablets with the added feature that it rolls up to save space.
This is only a concept at the moment. Read more here.
There’s nothing quite like a perfect cup of coffee. The MyCuppa mug from British designer Suck UK has colour samples for each shade of tea or coffee, so if you want a cup of “Classic British” tea add milk until your cuppa matches the color swatch. A perfect cuppa everytime. http://bit.ly/DS4fS
Manchester based waste management company STE Waste asked us to design and build their new website. Using our SRC:Net content management system, the website promotes the company’s wide range of services, their commitment to Recycling and the UK’s ‘Waste Hierarchy’ mandate. The content of the site is fully controlled by the client and we are implementing a full SEO package to help drive traffic and increase their customer base through higher natural Search Engine rankings.
Well done to Leigh and his 2 friends walking 27 mile this weekend and raising £1,000 for Yorkshire Air Ambulance. http://
How good is the new three little pigs Guardian TV advert, http://goo.gl/HqivU
We recently attended a ‘Strictly Come Dancing’ themed party. The evening was great fun and our very own Mr Shackleton scaled the heady heights of the competition and received the famous ‘Seveeern’ from one of the judges. We would like to say a big thank you to Pro Co for a fantastic night.
New design of the Glenbrae Countrywear Look Book. The brochure was published in time for Europe’s foremost Equestrian and Country clothing trade exhibition at the NEC. The 28pp A5 brochure is printed on a tactile uncoated stock and features gold foiling and bronze stitching wire. Location and studio photography were commissioned to enhance the companies launch into this new sector.
Click any of the images below to view the full interactive brochure.
We have just uploaded the new website for the online Dating Agency, Date or Dodge. We completely redesigned the existing site to make the customer experience more interactive, more dynamic and easier to use. It also includes new premium features and is built to accommodate new and up and coming functionality.
